Review Tracking
What Ghost can verify about where your enquiries come from.
Ghost can only attribute enquiries when source information is available. Tracking review shows you, for your connected sources, what that information currently looks like.
Open Setup → Review tracking, or Setup → Attribution Health for the full report.
What it shows
- The tracking accounts and numbers Ghost can see.
- Which source metadata is arriving, and which is missing.
- Whether your website forms are detected and submitting.
- Campaign identifiers, where the platform provides them.
- Recordings and transcripts, where the tool stores them.
- Missing permissions or configuration problems, named specifically.
What it will not do
Ghost will not change a tracking number, re-route a call, retire a number, relabel a source, or alter anything in an advertising platform. Every action it offers is explicit, explained, and yours to approve.
What to do about a gap
A gap is either a setup problem you can fix (a number that is not tracked, a form that is not connected, a permission that was not granted) or a fact about the data (an enquiry that genuinely arrived with no source). The report separates the two, because only one of them is work.