Connect Calls and Enquiries
Call tracking tools, phone systems and website forms.
Enquiries reach a service business by phone and by form. Ghost reads both, and how much it can tell you about each depends on the tool it comes from.
Open Setup → Connect calls and enquiries.
What Ghost can import
Supported historical calls and metadata.
What arrives going forward
New supported calls through webhooks or events.
What may be unavailable
Calls before connection, recordings, transcripts, and source metadata.
The difference between a phone system and a tracking tool
A phone system (for example Quo) is where your calls actually happen. It knows who called, when, how long, and who answered.
A call tracking tool (for example CallRail) gives each advert its own number, so it also knows which advert made the phone ring.
Connect both and Ghost merges them: the phone system owns the call, the tracking layer explains where it came from. Connect only a phone system and your calls are complete but mostly without a source — see How Sources Are Assigned.
Website forms
Forms reach Ghost in one of three ways: a direct integration with your website platform, a webhook or snippet, or the notification emails your forms already send. What history is available differs by route — see Webhooks and Forward-Only Data.