# Ghost > The revenue system for businesses that sell on the phone. Ghost ties your ad spend to the calls it produced, and those calls to the invoices you got paid on. Ghost help centre: setup, what data can be imported, how attribution works, what each metric means, and troubleshooting. Every link below is a Markdown copy of a page at https://ghost.supermanservices.ca/help. All of it in one file: https://ghost.supermanservices.ca/llms-full.txt ## Getting Started What Ghost does, and how to connect the tools it reads. - [What Ghost Does](https://ghost.supermanservices.ca/help/what-ghost-does.md): Sources, enquiries, bookings and revenue in one place — and what that makes answerable. - [Connect Your CRM](https://ghost.supermanservices.ca/help/connect-your-crm.md): Import supported customers, jobs and invoices, and keep them current. - [Connect Calls and Enquiries](https://ghost.supermanservices.ca/help/connect-calls-and-enquiries.md): Call tracking tools, phone systems and website forms. - [Connect Advertising](https://ghost.supermanservices.ca/help/connect-advertising.md): Google Ads, Local Services Ads and Meta Ads spend and campaigns. - [Review Tracking](https://ghost.supermanservices.ca/help/review-tracking.md): What Ghost can verify about where your enquiries come from. - [Understand Your First Results](https://ghost.supermanservices.ca/help/understand-your-first-results.md): What the first numbers mean, and what is still missing. - [Business Hours](https://ghost.supermanservices.ca/help/business-hours.md): Why Ghost asks, and what changes when you set them. - [Send Leads to Notion](https://ghost.supermanservices.ca/help/send-leads-to-notion.md): New leads and a daily summary in your Notion workspace, kept up to date by Ghost. ## Data Availability What can be imported, what only arrives going forward, and how to check. - [What Ghost Imports Historically](https://ghost.supermanservices.ca/help/what-ghost-imports-historically.md): Which connections can bring your past data, and how far back. - [Webhooks and Forward-Only Data](https://ghost.supermanservices.ca/help/webhooks-and-forward-only-data.md): Why some sources have no past, and what that means for your reports. - [Why Older Calls May Not Appear](https://ghost.supermanservices.ca/help/why-older-calls-may-not-appear.md): The three reasons a call you remember is not in Ghost. - [Recordings and Transcript Availability](https://ghost.supermanservices.ca/help/recordings-and-transcripts.md): When a recording exists, when a transcript does, and when neither will. - [How to Check a Connection's Data Window](https://ghost.supermanservices.ca/help/check-a-connections-data-window.md): Find the exact date a source starts, and whether it is still importing. ## Attribution Explained How a lead gets a source, and when it cannot have one. - [What Counts as a Lead](https://ghost.supermanservices.ca/help/what-counts-as-a-lead.md): A person, their enquiries, and when a second contact is a second lead. - [How Sources Are Assigned](https://ghost.supermanservices.ca/help/how-sources-are-assigned.md): The order of evidence Ghost uses to decide where an enquiry came from. - [Paid, Organic, and Unknown Sources](https://ghost.supermanservices.ca/help/paid-organic-and-unknown.md): What each bucket contains, and why unknown is not a failure. - [Call-to-Booking Matching](https://ghost.supermanservices.ca/help/call-to-booking-matching.md): How a phone call becomes a booked job and an invoice. - [Attribution Confidence](https://ghost.supermanservices.ca/help/attribution-confidence.md): Why Ghost does not label individual records, and what it reports instead. - [Data Limitations](https://ghost.supermanservices.ca/help/data-limitations.md): The things Ghost cannot know, stated plainly. ## Metrics What each number on a Ghost page means. - [Ad Spend](https://ghost.supermanservices.ca/help/ad-spend.md): What is counted, from which accounts, on which dates. - [ROAS](https://ghost.supermanservices.ca/help/roas.md): Return on ad spend: what divides what, and when it is unavailable. - [Attributed Revenue](https://ghost.supermanservices.ca/help/attributed-revenue.md): Invoiced revenue credited to a marketing source. - [Total Leads](https://ghost.supermanservices.ca/help/total-leads.md): How leads are counted, and what is left out. - [Booked Leads](https://ghost.supermanservices.ca/help/booked-leads.md): Leads that became work, and when that is recorded. - [Booking Rate](https://ghost.supermanservices.ca/help/booking-rate.md): Booked leads as a share of leads, and how to read a recent one. - [Cost per Lead](https://ghost.supermanservices.ca/help/cost-per-lead.md): Ad spend divided by the leads it produced. - [Lead Quality](https://ghost.supermanservices.ca/help/lead-quality.md): Was what your marketing brought in any good? How the Lead quality page sorts every inquiry, and what each number means. - [Lead Outcomes](https://ghost.supermanservices.ca/help/lead-outcomes.md): What happened to your leads, why the rest didn't book, and who is still worth a call. ## Troubleshooting When something is missing, duplicated or not arriving. - [No Data Appearing](https://ghost.supermanservices.ca/help/no-data-appearing.md): Work through this in order when a page is empty. - [Missing Historical Records](https://ghost.supermanservices.ca/help/missing-historical-records.md): Why bookings or calls from before you connected may never appear. - [Unattributed Calls](https://ghost.supermanservices.ca/help/unattributed-calls.md): Why a call has no source, and what can be done about it. - [Duplicate Leads](https://ghost.supermanservices.ca/help/duplicate-leads.md): How Ghost deduplicates, and what to do when it gets it wrong. - [Connection Errors](https://ghost.supermanservices.ca/help/connection-errors.md): What Failed and Action needed mean, and how to clear them. - [Permission Issues](https://ghost.supermanservices.ca/help/permission-issues.md): When a grant is missing a scope, or the wrong account was chosen. ## Integrations - [Connect Ghost to Claude and other AI apps](https://ghost.supermanservices.ca/help/connect-ai-apps.md): Ask Claude about your leads, calls, clients and revenue. How to connect it, and exactly what it can read. ## Optional - [Help centre (HTML)](https://ghost.supermanservices.ca/help): The same articles as web pages. - [Privacy policy](https://ghost.supermanservices.ca/privacy) - [Terms of service](https://ghost.supermanservices.ca/terms)