Help · Metrics
Ad Spend
What is counted, from which accounts, on which dates.
Ad spend is what your connected advertising accounts recorded as cost in the selected period, for the accounts you included.
What is included
Spend from every included account on every connected platform, on the platform's own reporting date.
What is not
- Accounts you excluded during setup.
- Platforms you have not connected.
- Agency fees, creative costs and anything that never appears in an ad account.
Why it can differ slightly from the platform
Platforms restate recent days as they finalise billing. Ghost re-reads recent dates on each sync, so a figure for yesterday can change for a day or two and then settle.
If spend is missing entirely for a date range, check the connection's data window — see How to Check a Connection's Data Window.